Art Career

Top Magazines for Artists, Entrepreneurs, and Business Owners

As cofounders of Social Brand Aid, we read lots and lots of magazines dedicated the arts and business.  Here are a few of our favorite magazines.  Enjoy and pass ‘em  along to your friends and employees!

FOR ARTISTS AND ART ORGANIZATIONSAmericanStyle Magazine Cover

American Style

A magazine focusing on contemporary craft, craft collectors and the artists who creative studio craft art.  Launched in 1994 by The Rosen Group, AmericanStyle provides art lovers with valuable collecting, interior design, and display ideas.   With every issue, readers explore eclectic lifestyles of artists and elegent t homes of craft collectors.   The magazine promotes awareness of the economic and aesthetic contributions that art and craft bring to our homes and communities.   Our favorite feature includes their annual Top 25 Art Destinations edition.  Check out the 2011 Top 25 Art Destinations to travel to in the United States.

Art in America

A magazine that serves as an archive for arts in America.    Some of its contributors have included artists, art historians, and curators from around the nation such as David Reed, Michael Cary, David Anfam, and Jessica Jackson Hutchins.  Even though many of its pages are advertisements, this is a great way to keep up with art gallery events in the United States.

ArtNews Magazine

A magazine that serves as the oldest and most widely circulated art magazine in the world. Its readership of 200,000 in 123 countries includes collectors, dealers, historians, artists, museum directors, curators, connoisseurs, and enthusiasts.  It reports on the art, personalities, issues, trends and events that shape the international art world.  What we like most about this magazine is that it has balanced reporting on contemporary art along with coverage of modern and old masters.

COLORS Magazine

A magazine that captivates amazing stories and touches on significant social issues from around the world.   Created by photographer Oliviero Toscani and art director Tibor Kalman in 1991, the founders wanted to show the world to the world.  Their magazine remains to promote the power and beauty of diversity.  The magazine looks at social issues by following them around the world and treating everything with the same naivety to give a glimpse of what’s going on through first-person interview and photography.  Its success is showcased in its more than 15 translations into languages such as Korean, Russian, and Greek.

Communication Arts Magazine Cover

Communication Arts

The magazine offers competitions for advertising, design, illustration, interactive design, photography, and typography year round.  It exhibits profiles on fresh new designers and features articles on the latest exhibitions.  Our favorite articles include those with innovative package design and rebranding.

International Artist

A magazine for artists by artists from around the world.  Best yet, this magazine is constantly hosting art competitions and contests.  Check out their Wildlife Painting contest (deadline November 14, 2011).

Interview Magazine

With a focus on contemporary fashion, music, art, culture, and film, this magazine offers a great eye for fresh content.  Interviews from the worlds of fashion, film, music, and art, along with new videos and late-breaking cultural news posted on their website.  If you are interested, you can sign up for the free Interview newsletters.

Photoshop User

A magazine that offers the creative graphic designer and photographer the down-and-dirty tricks to using Photoshop and Lightroom.  With a behind the scenes look at the hottest digital design and photo retouching techniques, readers are able t see step by step written tutorials that will save them tive.  These shortcuts and tips are great for anyone interested in improving the efficiency of editing photos and designing new, innovative print and web materials.  Sign up for a complimentary issue here.Surface Magazine Cover October 2011

Surface

The magazine has covered the creative design world, profiles of emerging collaborative  projects, and provocative inspiration for more than fifteen years.  Headquartered in New York with an international team, the magazine is constantly expanding its ability to identify, celebrate and support artists and their ideas.

The Artist

A practical magazine for artists by artists since 1931.  This magazine is great for painters especially.  Their latest October issue features top tips and advice of painting en plen air.   In addition it features using acrylics as a medium to explore special effects.  Not only does this magazine feature upcoming workshops and exhibitions, but it also showcases artists with unconventional approaches such as Nicholas Phillips.

FOR ENTREPRENEURS AND BUSINESS OWNERS

Entrepreneur Magazineentrepreneur-magazine-october-2011

A magazine which offers information specific to those interested in becoming entrepreneurs and continuing to grow their startup organizations.  This magazine focuses on startup planning tips, marketing tips, success stories, office technology, and an access to numerous franchise opportunities.

Bloomberg Business Week

The magazine focuses on the core belief that bringing transparency to capital markets through access to information will increase capital flows, produce economic growth and jobs, and reduce the cost of operating businesses.  BusinessWeek connects business decision makers to the network of finance and government information to provide people with ideas that enable faster, more effective decision-making advice.  Interested in personal finance?  Check out this page.

Forbes

A magazine that is published for multiple continents included America, Europe and Asia.  Its content ranges from business to investing to technology to entrepreneurs, and best of all leadership!  Check out this article, Do you Lead like Rupert Murdoch?

Inc. Magazine

A magazine that serves as the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  For more than 30 years, Inc. Magazine has been the premier print publication for entrepreneurs and business owners.  It celebrates the fastest growing privately held companies in the United States.  Best of all, the company has expanded to host several Inc. Events such as the Inc.500/5000 Conferences & Awards Ceremony, which offers educational sessions, emerging entrepreneurs for keynotes, networking opportunities, and unforgettable presentations.

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How to Match the Correct Frame to Your Art

How to Match the Correct Frame to Your Art

What goes around a painting is almost as important as the painting itself, and since frames today are available in thousands of styles the choices are practically endless.

But there are three important things to think about when framing any work of art:

1. Does the frame match the style of the painting, and not detract from it?

2. Will the frame look appropriate with the decor of the room it will be hanging in?

3. Is it even necessary to use a traditional frame?

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Tip Me: Social Media Tools (Fotolio Twist)

Tip Me:  Social Media Tools (Fotolio Twist)

We found a new online site that is a real time saver for artists creating a website to sell art online.

Check out Fotolio Twist.  Not only does it allow artists to upload unlimited artworks, but it’s easy to edit and allows users to incorporate unique galleries with the option of a PayPal button. In addition, the site promotes the artists through the Artist Directory!  Some of are favorite artists listed are:  Impressionist Paintings by Mehran, Tania, Artwork by Jan Thibault, and Bill Knott Art.

Here are some frequently asked questions listed by Fotolio Twist:

What is “social networking” and how will it help me sell my art?

Social networking is pretty much like traditional business networking—basically, the more people you know, the more chances you have of meeting people who might want to buy your art.

We use the phrase “social networking” to refer to online networking, so of course, it’s not always about business. Websites like Facebook, Twitter, Digg, StumbleUpon, and Delicious are great ways to meet people and promote your artwork in a natural, socially-acceptable way.

With foliotwist, you can link to your profiles on Facebook and Twitter, and we’ve made it easy for your visitors to help you promote your blog posts through Digg, StumbleUpon, and Delicious.

I want to sell art from my own website – do foliotwist artist websites have an integrated shopping cart?

Yes, each foliotwist website comes with PayPal built right in, so you’ll be able to securely accept all traditional forms of online payment including every major credit card. All you have to do is make sure you have a free PayPal business account, then type your PayPal ID in your foliotwist admin panel.

Once you do, your foliotwist website will be linked to your PayPal account, and any artwork marked “for sale” on your website will instantly become purchasable.

While Paypal does take a small fee for any purchase made, we never take a cut of any sale you make.

Do you offer customizable artist websites, with multiple templates?

Yes. We have two professionally designed templates and each one is fully customizable. You can change background, foreground, and miscellaneous colors on your website; choose from several web-safe fonts; and even upload a logo or banner.

In addition, both of our templates was created with a specific purpose in mind. Our “Blogger” template was made to be optimized for the search engines, from the code we used to program it, to the layout we chose, and even the way your website’s pages are titled.

Our “Minimalist” template on the other hand is more traditional, for artists who are less concerned about search engines and want to focus more on the display and branding of their website.

At any time, you can switch from one template to the other, seamlessly. Your artwork and blog posts (along with your colors, fonts, logo, etc) will all stay the same.

What happens inside the foliotwist forum?

Mostly we answer questions and talk with our artists about how they can get the most out of their websites. It’s a great place for our artists to share information, give us feedback, and learn from each other.

Can I place my artwork in different galleries on my website?

Absolutely. At any time, you can add a new gallery or edit old ones.

Adding a new gallery is as simple as clicking the “new gallery” link in your admin panel, typing in the gallery’s name and description, and pressing “save”. Editing an old gallery is just as easy, and if you ever decide to remove a gallery from your website, you can do that too.

With foliotwist you can also reorganize the way your galleries are displayed, so that your most important galleries are shown first.

I already have a domain – can I use it for my foliotwist website?

Yes, but before your website can go live you will need to complete a simple process called “switching nameservers” which will point your domain towards our server.

The steps to complete this process are always slightly different depending on where you purchased your domain, so although the following instructions should help, they won’t be perfect. If you get lost, contact us and we’ll be glad to help you the rest of the way.

If I need help, how do I reach someone?

We offer 24-hour email support—there will be a link in your admin panel—and you’ll always get a personal response from one of us, the founders of foliotwist. (We’re Dan and Zac, by the way.)

There’s absolutely no problem we can’t solve with our system, so no matter the question, we’ll be able to help.

ARTICLE COURTESY of FOTOLIO TWIST

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A Win-Win Art Marketing Strategy for Artists

I recently read this article by Kathleen Shetler.  She has some great tips on creating an artist marketing plan.  Have you ever considered donating your artwork in order to increase sales?  Do you friends ever ask you for frequent favors?  That may just help promote your artwork as well!  Learn more in this informative article.

Why donating artwork helps promote my art

It started simply enough. I was contacted by a local charity and asked to give money. Having recently been laid off, I was inclined to say no—but I really wanted to give something.

So I asked if they had a fund-raising event coming up and offered them a painting to raffle off. As it turns out, the painting and I were featured in the newspaper article promoting the event, and my cards were even given out with the raffle tickets!

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Top 10 Ways To Market Art Online

Marketing your art on the internet at minimal or no cost.

Is there a better way to market myself with other cost-effective strategies to increase my art sales?  We used several of these websites on previous projects to promote our hobbies as writers, artists, etc.  I (Jennifer L.) especially utilize LuLu.com.  Who wouldn’t want to be a successful published artist and writer?  Don’t be a starving artist!  Market your art online using these top 10 strategies:
 
 

LuLu.com

Photo: PCMag.com

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