Author: John Basso
The Cleveland Indians are not breaking many attractive records as of late but they are however number one in something. They are the first team in any major sport to develop a social media only section in their home park Progressive Field. The section, which was located in left field last year, is now being moved to the suite boxes for the 2011 season and has been named Indians Social Suite.
Fans who participate on social media sites will be invited to the suites on a game by game basis. Fans need to fill out an application in order to get a chance to attend. The Indians are also inviting bloggers to the suite who at times tend to bash the team in their websites.
The club’s PR Department feels whether an article is positive or negative, they can still build a strong relationship with their fans. It has been known that other team’s social media departments seek out bloggers who criticize their team, then try to intimidate them in an effort to get them to stop writing bad articles.
The Indians feel that society’s most popular way to communicate with each other is through social media websites. This is a perfect way for the team to reach out to their fans. In an effort to keep this program strong, the Indians are offering discounted tickets to all fans that follow their teams on Facebook and Twitter.
Furthermore they will be using the MLBTV AT Bat 2011 application in the ballpark. This application allows fans to watch any game live on their smart phones. This will also allow fans to receive discounted items on concessions and memorabilia.
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